Avoid editorializing
Sometimes, we insert opinions accidentally, because we include words and phrases that subtly emphasize our point of view—like in fact and it must be remembered that. Text-editing and word processing tools like WordRake flag a lot of these needless words and phrases and suggests removing them.
Show the piece to someone who disagrees
Opponents are our best editors because they have reason to find the weaknesses in what we have written. Seeking the advice of a trusted friend or colleague who disagrees with us can ensure we aren’t being too gracious to our own views. And it might bring them closer to the center.
Reject "should" and "ought"
Even if our readers agree with us, they do not want us to tell them what to do or how to feel. Words like "should" and "ought" indicate that we think we know a better path for our audience, a sign of opinionated—and, frankly, annoying—writing.
Ironically, if we stick to facts and avoid opinion—if we consider a range of viewpoints—we deliver our most effective and convincing message.
About the Author
Caroline Engle is WordRake’s Marketing Communications Specialist. She convinced WordRake to hire her as an intern after placing in editing competitions and writing a novel in a month. When she isn’t editing or writing copy, coordinating conference logistics, or helping improve WordRake’s functionality, she’s reading, going on ten-mile walks, or looking up flight prices. Connect with her on LinkedIn here.
