In legal, technical, and scientific fields, apt analogies help people both understand and remember important concepts.
Choosing an effective analogy requires both creativity and critical thinking. Finding the perfect fit isn’t easy, but it’s worth it. The right analogy can pierce the clouds of confusion with the light of understanding.
This guide, excerpted from the book Writing to Be Understood by Anne Janzer, describes why and how to use explanatory analogies. It includes:
- The cognitive impact of analogy: why they work in the reader’s head
- Where to look for effective analogies
- Rules for testing analogies
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