You can write your documents in short sentences with small words, and they may still not qualify as "plain language." As Center for Plain Language board member Casey Mank explains, plain language is about usability as much as readability. Learn more below as Casey describes what makes a document successful, and how to integrate plain language into your own writing and design.

What is your role and how is it connected to plain language?

I serve on the board of directors at the Center for Plain Language. We are a nonprofit that helps government agencies and businesses write clearly. I’m currently serving my second term on the board and have previously been the Head Judge for the Center’s annual ClearMark Awards. The ClearMarks recognize the very best Plain Language work across industries and in 3 languages.

There are many approaches to plain language, but one central goal: clear communication. Professor Joe Kimble was introduced to the basics of editing legal writing for plain language from a 1970's book and was hooked. Professor Kimble does not use editing software—he prefers direct human feedback for his own writing. In any case, we share something important: a passion for serving readers and consumers through clear communication.

You’ve spent most of your career teaching legal writing. What brought you to this field?

I tell this story in Part 1 of Writing for Dollars, Writing to Please: The Case for Plain Language in Business, Government, and Law. It never occurred to me during law school that anything was wrong with legal writing. And I was an English-lit major in college. Then in the mid-70s (ages ago), I was working on drafting court rules for the Michigan Supreme Court. I had no training for this during law school, so I went to the law library and discovered Reed Dickerson’s Fundamentals of Legal Drafting. I noticed several pages with a list of words and phrases on the left side under the heading “Instead of.” Then on the right side were the plainer, simpler equivalents. It finally started to dawn on me. Why pursuant to instead of under? Why prior to instead of before? And so on. I soon became a convert, although my education was just beginning.

Plain language is innovative. Every time a writer decides to place their reader first, they embark on a new way to communicate. For Professor Michael Blasie, the need for clear communication sparks passion and creativity. He shares his journey from young lawyer imitating the jargon of the past to plain language expert and inventor in celebration of International Plain Language Day.

What is your role and how is it connected to plain language?

I am a researcher, inventor, and teacher driven by one goal: a world where everyone can understand legal documents.

Plain writing isn't boring or simple: it's writing with compassion and creativity. Whether you're composing a letter, advertising a hot new product, or creating instructions for applying to a government program, you want to keep your readers engaged. Copywriter Sara Rosinsky has dedicated her career to creating copy that reaches people with the information they need. She offers her insights on how to write for your reader's benefit.

What is your role and how is it connected to plain language?

I’m an advertising copywriter. So my writing always needs to clarify what my clients are offering—the benefits of buying their products or services. I never want to confuse, bore, or exhaust my readers. I need to pull them in and transmit ideas to them quickly and painlessly.

Nothing is more unpleasant to read than a long, humorless, convoluted technical document filled with jargon and run on sentences. For technical writer Paul Stregevsky, plain language is not simply a matter of using short words and phrases. Paul advocates human writing, creating documents that engage and inform the reader. After years of fighting for his reader's right to clear, memorable communication, he shares his journey with us.

Why did you pursue a career in technical writing?

My fifth-grade teacher asked the class, “What is democracy?” My classmates began, “It’s when—” or “It’s people—”. Mr. Griffin cut them off, “It’s not a when”; “It’s not people.” I began, “A form of government in which—” “Hear that, class? A form of gov-ern-ment …” I could explain things.

Your firm knows they must implement a knowledge management system to be competitive, and they have a plan for how it’s going to happen—but why are there still so few materials in the database and why does it still seem so hard to use? When a firm’s knowledge management system is not allowed to reach its full potential, the company loses value through wasted time searching for or recreating what already exists. An important part of lawyers’ work is applying knowledge to the documents they create and retrieving knowledge stored within those documents; effective knowledge management and efficient, high-quality document creation go hand-in-hand. In this interview, knowledge management and innovation expert Jordan Galvin helps us understand the barriers law firms face when building knowledge management systems and how a firm’s knowledge management execution can set its innovation initiatives up for success.

There are many barriers to effective knowledge management in law firms, but human emotions around ownership and workplace culture can be some of the hardest to overcome. In this interview, knowledge management expert Marlene Gebauer sheds light on the barriers to knowledge management, including the need to rethink teamwork between people and between technologies. She also details how knowledge management and technology can affect document creation, and who will make a good fit to enter the dynamic knowledge management field. Read on to learn more.

Legal documents are full of valuable knowledge. They are also the easiest source of knowledge to improve the firm’s future document creation and strategies. But a sea of data is useless unless what you need can be easily found—good knowledge management is the difference between time wasted and time saved. Legal tech has made incredible advances for knowledge management, but its reputation as a silver bullet can actually make legal work harder rather than easier, unless we know how to harness its power. Knowledge management expert and former lawyer Jack Shepherd warns against assuming tech can automatically improve legal practices, and explains the importance of defining goals, determining realistic strategies, and putting in the work when implementing knowledge management technologies. Read on to find out why knowledge management is essential to improved document creation, and how the barriers, and solutions, to reaping these benefits are not what (or who) you thought they might be.

Are there moments at work that make you think, “There has to be a better way to do this”? Everyone has had this thought at some point, but it takes significant time and coordination with coworkers and experts to investigate these workplace inefficiencies which slow everyone down. There may be pushback against changing existing systems from “the way it’s always been,” but making the investment in knowledge management systems can have substantial payoff beyond relieving your pet peeves. In this interview with lawyer and knowledge management expert Bárbara Gondim da Rocha, learn how knowledge management can develop solutions that keep your company profitable and keep clients satisfied, even with a competitive market and added difficulties of remote work in the pandemic.

The purpose of knowledge management is to collect, organize, and enable the effective use of knowledge across an organization. The most successful law firms understand that knowledge is an asset and rely on knowledge management professionals to turn it into a competitive advantage. Someone can take a firm to the next level when they have a deep understanding of what constitutes valuable knowledge and the ability to anticipate when and how others will need to use that knowledge. If that person can create an industry-wide map of that knowledge, then she can create a paradigm shift. That’s exactly what Nicola Shaver is doing as lawyer-turned-founder of Legaltech Hub. In this interview you’ll learn how Nicola views document content as unstructured data and how that insightful approach allows her to create long-term value.