Something feels off about your new robot co-worker—besides the fact that your co-worker is a robot. This robot produces grammatically correct text at lightning speed. The writing seems natural, not robotic. It’s impressive, but is this text good and should you adopt it as your own?

Intensifiers are like vitamins— they’re meant to strengthen but become poisonous when you exceed the recommended dose. Let’s save you from your childhood writing (and chewable vitamin) mistakes.

Intensifiers are words or expressions designed to intensify the words around them, but often have the opposite effect. They are usually adjectives and adverbs, and they are particularly bad when used to modify absolute words. Common intensifiers include very, really, incredibly, and extremely.

In sales and marketing you’re advised not to talk past the point of the sale. That means when the buyer says yes, you stop trying to sell them. Continuing to talk may turn your yes into a no. This is also good advice for writing: Once you’ve made your point, stop.

Though much writing advice focuses on how to cut to the point, little advice discusses how to stop once you’ve reached it. Yet restraint will make your sentences powerful and your documents readable.

Writers slow down their sentences with unnecessary words that delay the point. They may do this because middle school English teachers told them to use transitions; they read great 19th century writers renowned for languid and balanced sentences; or they’re trying to sound sophisticated by relying on industry clichés. Your readers won’t care why you write as you do—they will only care that they must read it. So do them a favor and cut the clutter.